20 May 2012

What's in a name?

Dream Bags and Jaguar Shoes were adjacent shops in London's Shoreditch, an area that has become a trendy and artistic neighbourhood in recent years.  The two shops were acquired in 2001, knocked into one and turned into a cafĂ©, bar and art gallery.  The old shop signs were left in place and the venue used the name "Dream Bags Jaguar Shoes", but known as "Jaguar Shoes" to visiting hipsters like Natalie Portman, Amy Winehouse, me and Beyonce, as the entrance is under that sign.